SunPower Dealer Presentation

Client: SunPower
Role: Art direction, UI design, UX design, and user testing
Goals: Create an attractive presentation experience for the iPad. Showcase catalogue of products. Create a usable sales tool for dealers.
Time-frame: 1 month

A huge part of SunPower's business comes from their certified dealers. They were in need of an updated presentation tool to use when talking to potential customers in their homes and businesses. I gathered hundreds of residential and commercial images, as well as dozens of pages of copy, and laid them out in an attractive and information-packed presentation.

SunPower Interactive Lookbook

Client: SunPower
Role: Art direction, visual design, and UX.
Goals: Create an interactive lookbook experience for the iPad. Showcase photography assets. Create a usable sales tool for dealers.
Time-frame: 3 months

Since aesthetics were a huge part of what made SunPower different from other solar manufacturers, they decided to invest in an interactive lookbook. The goal was to create a customizable interactive tool for dealers to use during pitches. My task was to take the existing UI of their iPad-based sales tool and transform it into a beautiful gallery, showcasing their most attractive projects to date.

My.CreditCards.com UX Flows

Client: CreditCards.com
Role: Art direction, UX design, visual design, and branding.
Goals: Design a "logged in" version of the company website showcasing a variety of new features for users.
Time-frame: 3 months

I was tasked with leading the overall design of the company's newest product. This included everything from designing UX flows and lo-fi wireframes to creating style guides and graphical assets. Eventually these were translated into robust digital mockups that could be efficiently handed off to developers. Creating an easy-to-use tool for users, while upholding the financial institution's complex legal requirements, proved to be a rewarding design challenge.

Frames Direct Multi-Page Redesign

Client: Frames Direct
Role: Art direction, visual design, and UX.
Goals: Modernize design. Improve user-experience. Enhance customer acquisition.
Time-frame: 2 weeks

While an already profitable website, FramesDirect.com was in need of an overall design refresh along with some UX improvements. Taking cues from other successful e-commerce sites, I designed an updated category and product page highlighting not only the product, but the company itself along with its exceptional buying experience.

Mastercard Find A Card Website

Client: Mastercard
Role: Art direction, visual design, and design feedback.
Goals: Create a channel for CreditCards.com's products on Mastercard's site. Allow users to easily find their perfect credit card.
Time-frame: 1 month

My time at CreditCards.com provided several opportunities to work with high-profile financial institutions. Mastercard was interested in using our API on their site so I was tasked with translation of the visual design. I designed several assets including icons, color schemes, and images, and provided feedback to Mastercard's designers and developers when it came time for implementation.

CreditCards.com Blog Redesign

Client: CreditCards.com
Role: Art direction, visual design, and branding.
Goals: Redesign and re-brand outdated blog. Make mobile responsive. Increase subscription rates.
Time-frame: 1.5 weeks

CreditCards.com's "Taking Charge" Blog was in desperate need of a redesign. The site looked outdated and worst of all, was not mobile responsive. I started out designing a logo, along with a color scheme, and overall style guide. From there, development was a breeze as I created high-fi mockups for the developers to reference.